What is happening in the commercial?
A mom is handing over a new born baby to her husband and they are about to go home from the hospital. When the father put the baby in the back seat, he said " Hey buddy." with tenderness and love. However, when they are driving, there is a car coming to them and almost hits them. The life flashes before the baby's eyes that he recalls all the memories from the beginning of his life. Fortunately, the father stops the car instantly and steadily.
What is the product or service?
The product is the Volkswagen Jetta 2013.
Who is the target audience?
I think the commercial targets parents and emphasizes on the safety and stability of the car. When the father is stopping the car, the baby doesn't cry out of scared.
What emotions does it use to persuade the reader to buy the product or service? (fear, guilt, excitement, humor, etc.)
At the beginning of the commercial, it's really cute and and worm to see a happy family with a new member. However, it makes the audience nervous about what will happen next and afraid to see something terrible accidentally show up. In the end, it uses a sense of relief as we see that the baby is fine.
Does it do a good job in persuading the watcher to buy the product? Why or why not?
I think it's a success commercial. If I have a baby and are thinking about buying a car, I will take it to my consideration. I think it will also attract other kinds of audience because we all can see how stable and safe is the car and I think that's the most important part of a car.
1. Are you part of the target audience for this commercial?
回覆刪除Hm, basically i'm not one of the target of this commercial because I'm not interested in car, but anyway, I'm drawn by the baby, pretty people and the music used in the commercial.
2. Does the commercial do a good job in persuading the watcher to buy the product? Why or why not?
Actually, I don't quite understand the commercial before I repeat several times because I think the section that the other car almost bumps into their car is much more like the imagination by the baby. It's a little bit inconsistent with the following section.It makes me feel confused. And I think the commercial makes the watcher much more terrified rather than focus on the point. It scares me!
-Tina